This concept addresses the real problem, lack of knowledge, and helps people change their drying habits.

Das Trocknen von Jeans Hosen (oder allen anderen Arten von Klamotten) per Trockner oder Waschmaschine ist eine riesige Verschwendung an Energie. Trocknen geht auch anders. Umweltbewusster. So das Motto einer neuen Kampagne des Jeans Herstellers “Levi´s”. “Hang Anywhere” – mit zwei roten Gurten, die in ein jeder (neuen) Jeans in den Hintertaschen stecken, einfach aufhängen …

AESTHETICS: Levi’s HANG ANYWHERE straps are sewn into the back pocket, which can be looped around to the front button to HANG ANYWHERE. They are a visible symbol of this revolution and a physical reminder to air-dry.

SCALABILITY: The straps can be easily integrated into the jeans, potentially reaching Levi’s lovers everywhere. The bright red color grabs people’s attention, starts a conversation and spreads this idea. A small detail like this can have a huge impact!

ENVIRONMENTAL SUSTAINABILITY: The HANG ANYWHERE straps have a very low carbon footprint and can be fabricated using post-industrial waste. This low-impact solution will not lead to a new problem by creating more waste.

INGENUITY: FLAUNT IT. TIE IT. WORK IT. HIDE IT. The HANG ANYWHERE straps have the potential to start a revolution. How do you hang?

Care to Air Design Challenge (via bookofjoe)